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ドラッカーの事業戦略論―マクルーハンからの示唆をめぐって―
https://iot.repo.nii.ac.jp/records/222
https://iot.repo.nii.ac.jp/records/222a5631769-53c9-4465-8bfe-7c41fc985438
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
ドラッカーの事業戦略論―マクルーハンからの示唆をめぐって― (4.7 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2021-04-21 | |||||
| タイトル | ||||||
| タイトル | ドラッカーの事業戦略論―マクルーハンからの示唆をめぐって― | |||||
| タイトル | ||||||
| タイトル | Drucker’s Business Strategies: Through the Implications McLuhan’s Media Approaches | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| キーワード | ||||||
| 主題Scheme | Other | |||||
| 主題 | P. F. Drucker Marshall McLuhan strategy media knowledge | |||||
| キーワード | ||||||
| 言語 | en | |||||
| 主題Scheme | Other | |||||
| 主題 | P. F. Drucker Marshall McLuhan strategy media knowledge | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| 著者 |
井坂, 康志
× 井坂, 康志 |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | Drucker built his ecological theory of business around the transitional phases of the 20th century. For the business strategy, his views were on expanding human perception through McLuhan’s Understanding Medea described. The focus about Drucker’s strategy book Managing for Results (1964) was on designing the whole business activity within corporation as simultaneously as an expanding media with external market and customers, each required different practices and skills from sales and promotions. These strategic application Managing for Results was not only another way for managers of the transitional business to secure the future and a new business, but also it was Drucker’s contention required the McLuhan’s media approaches to specifically visualize them. In this paper we examine the selected topics as logistic channels, profits, results, and knowledge for identifying the innovative ideas from both sides. | |||||
| 書誌情報 |
ものつくり大学紀要 en : The Bulletin of Institute of Technologists 号 9, p. 57-64, 発行日 2019 |
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| 出版者 | ||||||
| 出版者 | 学校法人ものつくり大学 | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 2185-3746 | |||||
