@article{oai:iot.repo.nii.ac.jp:00000222,
 author = {井坂, 康志},
 issue = {9},
 journal = {ものつくり大学紀要, The Bulletin of Institute of Technologists},
 month = {},
 note = {Drucker built his ecological theory of business around the transitional phases of the 20th century. For the business strategy, his views were on expanding human perception through McLuhan’s Understanding Medea described. The focus about Drucker’s strategy book Managing for Results (1964) was on designing the whole business activity within corporation as simultaneously as an expanding media with external market and customers, each required different practices and skills from sales and promotions. These strategic application Managing for Results was not only another way for managers of the transitional business to secure the future and a new business, but also it was Drucker’s contention required the McLuhan’s media approaches to specifically visualize them. In this paper we examine the selected topics as logistic channels, profits, results, and knowledge for identifying the innovative ideas from both sides.},
 pages = {57--64},
 title = {ドラッカーの事業戦略論―マクルーハンからの示唆をめぐって―},
 year = {2019},
 yomi = {イサカ, ヤスシ}
}