{"created":"2023-05-15T11:02:39.500844+00:00","id":31,"links":{},"metadata":{"_buckets":{"deposit":"828d2d1b-fc3e-432b-9b87-340fa7f323ec"},"_deposit":{"created_by":11,"id":"31","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"31"},"status":"published"},"_oai":{"id":"oai:iot.repo.nii.ac.jp:00000031","sets":["1:11"]},"author_link":["59","60"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2014","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"5","bibliographicPageEnd":"12","bibliographicPageStart":"1","bibliographic_titles":[{"bibliographic_title":"ものつくり大学紀要"},{"bibliographic_title":"The Bulletin of Institute of Technologists","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"The aim of this article is to explore the basic framework in Drucker’s management works, focusing on the common features of “customer creation approach.” Drucker has earned distinction in lots of academic professional roles, but his basic points of managerial view are shown as his analyses in The Practice of Management through aspects of marketing. We found the practical examples in Kikkoman’s business activities especially marketing abroad as a topic of investigation because Kikkoman has practiced not a few elements of Drucker’s managerial framework in The Practice of Management provided a sensible alternative in customer creation.\n","subitem_description_type":"Abstract"},{"subitem_description":"本稿ではマネジメントの枠組みを分析するにあたり，ドラッカー学説の中心となる顧客の概念に着目した考察を対象とした．同時に，ドラッカーの顧客概念が日本の産業界にいかなる実践的フレームワークを供したかにも目を向け，日本の商品を海外展開することに成功を収めたキッコーマンを事例として，両者の関係性を分析する．\nキッコーマンにおけるドラッカーからの影響はたびたび指摘されており，1950 年代の後半に同社幹部となる茂木友三郎がドラッカーの『現代の経営』を事業展開と顧客創造の手引きとしたことが自身によって明言されている．また茂木は自らが後にアメリカ留学を決断した1950 年代半ば，その契機となったのも本書であったとする²⁾．\n茂木は早期から経営幹部候補の一人と目され，かつ新規事業にあたっての陣頭指揮を意識的に行って来たイノベーターでもあった．彼にとって，経営とは生きて働くものであって，それまで目にした理論的な経営学の枠組みとは異なる躍動感，現実へのしなやかな感性をドラッカーの書物に見出している．その注目点が，顧客のコンセプトにあったことは留意に値する．\n顧客概念は経営学の領域においても注目されることが多く，いわゆるマーケティングなどの領域にあっては多義的に使用される述語の一つである．以下の2 節では，顧客概念を消費者を越えた企業との利害関係を持つすべての主体ととらえ，単に報酬の授受や売買とした形式的関係を超越した機能と見る．さらに3，4 節ではキッコーマンとの関係で顧客創造のフレームワークと実践的展開を検討する．5 節では，ドラッカーの影響を受けたとされる野中郁次郎の知識創造理論と顧客創造の関係性から，キッコーマンの海外展開の意味を考察する．","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"学校法人ものつくり大学"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2185-3746","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"井坂, 康志"},{"creatorName":"イサカ, ヤスシ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"59","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"ISAKA, Yasushi","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"60","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-06-05"}],"displaytype":"detail","filename":"bulletin_95.pdf","filesize":[{"value":"989.1 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"ドラッカー『現代の経営』における顧客創造の実践的フレームワーク －キッコーマンの海外マーケティングを事例として－","url":"https://iot.repo.nii.ac.jp/record/31/files/bulletin_95.pdf"},"version_id":"3a420837-8f3f-4754-b897-6273226c31e4"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"Peter F. Drucker","subitem_subject_scheme":"Other"},{"subitem_subject":"Kikkoman","subitem_subject_scheme":"Other"},{"subitem_subject":"Customer Creation","subitem_subject_scheme":"Other"},{"subitem_subject":"Managerial Framework","subitem_subject_scheme":"Other"},{"subitem_subject":"Peter F. Drucker","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Kikkoman","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Customer Creation","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Managerial Framework","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"ドラッカー『現代の経営』における顧客創造の実践的フレームワーク －キッコーマンの海外マーケティングを事例として－","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"ドラッカー『現代の経営』における顧客創造の実践的フレームワーク －キッコーマンの海外マーケティングを事例として－"},{"subitem_title":"The Managerial Framework of “Customer Creation” in Drucker’s The Practice of Management: As a Case of Kikkoman’s Marketing Abroad","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["11"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-06-05"},"publish_date":"2017-06-05","publish_status":"0","recid":"31","relation_version_is_last":true,"title":["ドラッカー『現代の経営』における顧客創造の実践的フレームワーク －キッコーマンの海外マーケティングを事例として－"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-05-15T11:12:36.742415+00:00"}